KEYNOTE Mitch Joel at the TOC Frankfurt 2011

Make no mistake about it, this is a revolution for the publishing industry. We can dismiss Facebook as a place for college kids or think that someone making noise about an author on Twitter doesn't really matter, but there is a fundamental shift taking place. One we have never seen before. For the first time in history, the consumer is ahead of the publisher. They're more informed because they're more connected and they're making choices and decisions about books, authors and even how they read that is driven by a "digital first" posture. Publishers still struggle to understand online marketing as a new generation of marketing opportunities unfolds. Mitch Joel unravels the fascinating world of New Media and branding in 2011. Learn how these new marketing touch points are creating engagements where the results are staggering and loyalty is off the charts.

The Speaker

Mitch Joel, Six Pixels of Separation

Marketing Magazine dubbed Mitch Joel the "Rock Star of Digital Marketing" and called him, "one of North America's leading digital visionaries." In 2006 he was named one of the most influential authorities on Blog Marketing in the world. In 2008, Mitch was named Canada's Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly prestigious Canada's Top 40 Under 40. Most recently, he was named one of iMedia's 25 Internet Marketing Leaders and Innovators in the world. Joel is frequently called upon to be a subject matter expert for Huffington Post, BusinessWeek, Fast Company, Marketing Magazine, Profit, Strategy, Money, The Globe & Mail and many other media outlets. His newspaper business column, New Business -- Six Pixels of Separation, runs bi-monthly in both The Montreal Gazette and Vancouver Sun. His first book, Six Pixels of Separation (published by Grand Central Publishing -- Hachette Book Group), named after his successful blog and podcast is a business and marketing bestseller.

http://youtu.be/xDBZ5gQ4tDI